I would like to welcome you to my blog.  What will you find in my blog?  Well, I hope to share with you many tips and techniques that I use to get my own programs to market.  Many of those tips will apply equally as well for selling and marketing any product on the Internet.

How did I get started? I consider myself a hobby programmer. I worked professionally as a computer programmer for twenty-five years. The projects at work were interesting, but I had other ideas of little games, convenient utilities, and larger programs to write and maybe sell. Still, programming is only one of my many hobbies, and I didn’t want my hobby programming to turn into a demanding job with financial risks. In fact, the less I needed to invest, the better. Even though I’ve had a lot of training and experience in writing software, I had never attempted to run my programs on other computers. I didn’t know how to make custom installation packages, help documents, and trial versions for my programs.  I wondered how I could spread the word about my programs and collect payment.  Would I be able to accept credit cards?

I had no idea how to do any of these things and could not find any books to teach me. Most of the programming tutorials stopped after they explained how to compile and run the programs. So I started researching. Though it took a long time, I was able to find answers to all of my questions. And surprisingly enough, most of this process could be done for free.  I was so excited about all I found that I wrote a book on the subject: This Little Program Went to Market.

In this blog, I’ll talk about many of the tools and techniques that I use in the entire process of making my own computer programs “market ready” and selling them on my Web site. Much of this process may be used for selling almost anything on the Internet.

I hope my tips for creating, deploying, distributing, selling, and marketing computer software and more on the Internet will help you take your own products to market. Good luck!

Annette Godtland

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Step-by-Step Tutorial

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